Unveiling the Link Between Radical Product Sustainability Oriented Innovation (SOI) and Triple-Bottom-Line (People, Plant, Profit) Performance of B2B Firms

Ahmad, Wasim (2023) Unveiling the Link Between Radical Product Sustainability Oriented Innovation (SOI) and Triple-Bottom-Line (People, Plant, Profit) Performance of B2B Firms. In: British Academy of Management 2023, 2023-09-01 - 2023-09-06, University of Sussex.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
British Academy of Management 2023
ID Code:
213946
Deposited By:
Deposited On:
26 Feb 2024 12:00
Refereed?:
Yes
Published?:
Published
Last Modified:
26 Feb 2024 12:00