Items where Department is "Marketing" and Year is 2026

Journal Article

Celik, Fatih and Koc, Erdogan and Yildiz, Selçuk Yasin and Tarim, Emre and Daryanto, Ahmad (2026) Exploring the potential of the pratfall effect in travel influencer marketing. Journal of Hospitality and Tourism Management, 66: 101388. ISSN 1447-6770

O'Leary, Killian and Higgins, Leighanne (2026) Disabling atmospheres : How consumers with disabilities experience affects of abnormalcy and ableism in the marketplace. Marketing Theory. ISSN 1470-5931

Contribution in Book/Report/Proceedings

Higgins, Leighanne and O'Leary, Killian and Tymandra Blewitt-Silcock, Tymandra and Dobson, Amy and Jackson, Sharon (2026) Creating Accessible Markets : Letters to Marketers. In: The Routledge Companion to Critical Marketing :. Routledge. ISBN 9781032911014 (In Press)

Thesis

Hu, Feihong and Zhao, Xin and Gadalla, Eman (2026) Gift and Anti-gift : The Dynamics of Relationships in MMORPGs. PhD thesis, Lancaster University.