AI AND MYTHS : Principles for Business

Francis, Lee (2026) AI AND MYTHS : Principles for Business. Fifty Four Degrees (25): 11. pp. 46-49.

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Abstract

What do Frankenstein and Icarus have in common with Artificial Intelligence? What can the stories of Cassandra and Prometheus tell us about how businesses use the technology? Lee Francis looks at the links between myth, science fiction, and AI.

Item Type:

Journal Article

Journal or Publication Title:

Fifty Four Degrees

Departments:

Lancaster University Management School > Marketing

ID Code:

235985

Deposited By:

ep_importer_pure

Deposited On:

11 Mar 2026 11:50

Refereed?:

Published?:

Published

Last Modified:

15 Mar 2026 00:11

URI:

https://eprints.lancs.ac.uk/id/eprint/235985