Items where Author is "Zhang, ShiJie"

Journal Article

Ozdemir, Sena and Wang, Yichuan and Gupta, Suraksha and Sena, Vania and Zhang, ShiJie and Zhang, Minhao (2024) Customer Analytics and New Product Performance : The Role of Contingencies. Technological Forecasting and Social Change, 201: 123225. ISSN 0040-1625

Ozdemir, Sena and Zhang, ShiJie and Gupta, Suraksha and Bebek, Gaye (2020) The effects of trust and peer influence on corporate brand : Consumer relationships and consumer loyalty. Journal of Business Research, 117. pp. 791-805. ISSN 0148-2963