Items where Author is "Zhang, ShiJie"

Ozdemir, Sena and Wang, Yichuan and Gupta, Suraksha and Sena, Vania and Zhang, ShiJie and Zhang, Minhao (2024) Customer Analytics and New Product Performance : The Role of Contingencies. Technological Forecasting and Social Change, 201: 123225. ISSN 0040-1625

Ozdemir, Sena and Zhang, ShiJie and Gupta, Suraksha and Bebek, Gaye (2020) The effects of trust and peer influence on corporate brand : Consumer relationships and consumer loyalty. Journal of Business Research, 117. pp. 791-805. ISSN 0148-2963