Items where Author is "Xue, Melanie"

Singh, Jaywant and Crisafulli, Benedetta and Quamina, La Toya and Xue, Melanie (2020) ‘To trust or not to trust’ : The impact of social media influencers on the reputation of corporate brands in crisis. Journal of Business Research, 119. pp. 464-480. ISSN 0148-2963

Xue, Melanie and Singh, Jaywant (2019) Cross-cultural consumer responses to cause-related marketing : theoretical insights and future research. In: Socially-responsible international business : critical issues and the way forward. Edward Elgar, Cheltenham, 232–260. ISBN 9781788114110

Crisafulli, Benedetta and Singh, Jaywant and Xue, Melanie and Quamina, La Toya (2018) Reviving corporate reputation following a crisis : The impact of online influencer communications and affective displays on consumers. In: 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2018) :. UNSPECIFIED, ITA.

Singh, Jaywant and Quamina, La Toya and Xue, Melanie (2018) 10 Million Followers and Counting : How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value. In: Back to the Future : Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, Cham. ISBN 9783319660226

Singh, Jaywant and Xue, Melanie and Dehganpour, Farashah (2017) Rising by sin : Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries. In: Winter Marketing Academic Conference 2017 : Better Marketing for a Better World, Orlando, Florida, USA 17-19 February 2017. AMA Educators Proceedings . American Marketing Association, USA. ISBN 9781510844063

Xue, Melanie and Xiao, Sarah and Iyer, Gopalkrishnan (2016) Psychological Distance in Cause-Related Product Buying Decisions. In: Rediscovering the Essentiality of Marketing :. Springer, p. 185. ISBN 9783319298764

Xue, Melanie and Xiao, Sarah (2014) Beyond helping : the role of psychological distance in cause-related product buying decisions. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions :. UNSPECIFIED, Valencia, Spain. ISBN 9788437094533