Xue, Melanie and Quamina, La Toya and Chawdhary, R. (2024) Luxury beyond labels : investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands. In: EMAC 2024, 2024-05-28 - 2024-05-31, Marketing School of the Bucharest University of Economic Studies.
Full text not available from this repository.Item Type:
Contribution to Conference
(Paper)
Journal or Publication Title:
EMAC 2024 : The 53rd Annual Conference of The European Marketing Academy
Departments:
ID Code:
224830
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Deposited On:
01 May 2025 15:15
Refereed?:
Yes
Published?:
Published
Last Modified:
01 May 2025 15:15