Items where Author is "Wetzels, Martin"

Motyka, Scott and Grewal, Dhruv and Puccinelli, Nancy L. and Roggeveen, Anne L. and Avnet, Tamar and Daryanto, Anto and de Ruyter, Ko and Wetzels, Martin (2014) Regulatory fit : a meta analytic synthesis. Journal of Consumer Psychology, 24 (3). pp. 394-410. ISSN 1057-7408

Keeling, Debbie Isobel and Daryanto, Anto and de Ruyter, Ko and Wetzels, Martin (2013) Take it or leave it : the impact of regulatory fit on reward redemption in channel reward programs. Industrial Marketing Management, 42 (8). pp. 1345-1356. ISSN 0019-8501

Grewal, Dhruv and Motyka, Scott and Puccinelli, Nancy M. and Roggeveen, Anne L. and Daryanto, Anto and de Ruyter, Ko and Wetzels, Martin (2011) Understanding how to achieve competitive advantage through regulatory fit : a meta-analysis. Marketing Science Institute Research Report. pp. 10-117.