Understanding how to achieve competitive advantage through regulatory fit : a meta-analysis

Grewal, Dhruv and Motyka, Scott and Puccinelli, Nancy M. and Roggeveen, Anne L. and Daryanto, Anto and de Ruyter, Ko and Wetzels, Martin (2011) Understanding how to achieve competitive advantage through regulatory fit : a meta-analysis. Marketing Science Institute Research Report. pp. 10-117.

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

Marketing Science Institute Research Report

Departments:

Lancaster University Management School > Marketing

ID Code:

45808

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:38

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 12:13

URI:

https://eprints.lancs.ac.uk/id/eprint/45808