Understanding how to achieve competitive advantage through regulatory fit:a meta-analysis

Grewal, Dhruv and Motyka, Scott and Puccinelli, Nancy M. and Roggeveen, Anne L. and Daryanto, Anto and de Ruyter, Ko and Wetzels, Martin (2011) Understanding how to achieve competitive advantage through regulatory fit:a meta-analysis. Marketing Science Institute Research Report. pp. 10-117.

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Item Type:
Journal Article
Journal or Publication Title:
Marketing Science Institute Research Report
ID Code:
45808
Deposited By:
Deposited On:
11 Jul 2011 18:38
Refereed?:
Yes
Published?:
Published
Last Modified:
28 Jul 2020 00:07