Items where Author is "Virvilaite, Regina"

Contribution in Book/Report/Proceedings

Salciuviene, Laura and Auruskeviciene, Vilte and Virvilaite, Regina (2005) Formation of Brand Image in a Cross-Cultural Context. In: Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria. Vienna University of Economics and Business Administration, Institute of International Business, AUT. ISBN 3-9502045-3-9

Salciuviene, Laura and Virvilaite, Regina (2003) Lithuanian Consumers' Values and Choice of Luxury Goods. In: The 32nd EMAC Annual Conference, Glasgow, UK, May, Conference Proceedings CD-ROM :. EMAC, GBR.