Formation of Brand Image in a Cross-Cultural Context

Salciuviene, Laura and Auruskeviciene, Vilte and Virvilaite, Regina (2005) Formation of Brand Image in a Cross-Cultural Context. In: Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe. Vienna University of Economics and Business Administration, Institute of International Business, AUT. ISBN 3-9502045-3-9

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Item Type: Contribution in Book/Report/Proceedings
Departments: Lancaster University Management School > Marketing
ID Code: 61913
Deposited By: ep_importer_pure
Deposited On: 11 Feb 2013 16:16
Refereed?: Yes
Published?: Published
Last Modified: 04 Feb 2020 01:28
URI: https://eprints.lancs.ac.uk/id/eprint/61913

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