Items where Author is "Souchon, Anne"

Journal Article

Oliveira, João S. and Hultman, Magnus and Boso, Nathaniel and Hodgkinson, Ian and Hughes, Paul and Nemkova, Ekaterina and Souchon, Anne (2023) Decision-making in international marketing : past, present and future. International Marketing Review, 40 (3). pp. 413-428. ISSN 0265-1335

Hultman, Magnus and Boso, Nathaniel and Yeboah-Banin, Abina and Hodgkinson, Ian R. and Souchon, Anne and Nemkova, Ekaterina and Hughes, Paul (2022) How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market. European Management Review, 19 (3). pp. 417-435. ISSN 1740-4754

Contribution in Book/Report/Proceedings

Nemkova, Ekaterina and Souchon, Anne and Hughes, Paul (2016) Export Decision-Making: Combining Planning and Improvisation to Enhance Performance. In: Marketing Challenges in a Turbulent Business Environment : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing Science. ISBN 978-3-319-79277-4