Items where Author is "Simoes, Claudia"

Journal Article

Simoes, Claudia and Mason, Katy (2012) Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity. European Journal of Marketing, 46 (5). pp. 684-711. ISSN 0309-0566

Contribution in Book/Report/Proceedings

Mason, Katy and Simoes, Claudia (2015) Using corporate identity artifacts to shape the practices of new strategic business relationships. In: Academy of Management Conference 2015 :. Academy of Management, CAN.

Contribution to Conference

Mason, Katy and Simoes, Claudia (2011) The Management Practices & Materials of Market Makers. In: Academy of Marketing Conference 2011, 2011-07-05 - 2011-07-07.

Mason, Katy and Simoes, Claudia (2010) Assessing a new business partner : how coporate identity assists the evaluation process. In: EMAC, 2010-06-01 - 2010-06-04.