Items where Author is "Quamina, La Toya"

Journal Article

Singh, Jaywant and Crisafulli, Benedetta and Quamina, La Toya and Xue, Melanie (2020) ‘To trust or not to trust’ : The impact of social media influencers on the reputation of corporate brands in crisis. Journal of Business Research, 119. pp. 464-480. ISSN 0148-2963

Contribution in Book/Report/Proceedings

Crisafulli, Benedetta and Singh, Jaywant and Xue, Melanie and Quamina, La Toya (2018) Reviving corporate reputation following a crisis : The impact of online influencer communications and affective displays on consumers. In: 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2018) :. UNSPECIFIED, ITA.

Singh, Jaywant and Quamina, La Toya and Xue, Melanie (2018) 10 Million Followers and Counting : How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value. In: Back to the Future : Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, Cham. ISBN 9783319660226