Items where Author is "Puccinelli, Nancy M."
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Grewal, Dhruv and Motyka, Scott and Puccinelli, Nancy M. and Roggeveen, Anne L. and Daryanto, Anto and de Ruyter, Ko and Wetzels, Martin (2011) Understanding how to achieve competitive advantage through regulatory fit : a meta-analysis. Marketing Science Institute Research Report. pp. 10-117.