Items where Author is "Phieler, Ulrike"

Journal Article

Dost, Florian and Phieler, Ulrike and Haenlein, Michael and Libai, Barak (2019) Seeding as Part of the Marketing Mix : Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods. Journal of Marketing, 83 (2). pp. 62-81. ISSN 0022-2429

Contribution in Book/Report/Proceedings

Dost, Florian and Phieler, Ulrike (2018) Supporting the adoption funnel with differential effects from traditional advertising, online displays, and a micro-influencer campaign. In: ICIS2018 Proceedings :. AIS Electronic Library. ISBN 9780996683173

Contribution to Conference

Phieler, Ulrike and Dost, Florian (2018) How Seeded Marketing Campaign Size, Content, and Duration Drive Sales. In: 47th EMAC Annual Conference, 2018-05-29 - 2018-06-01, Strathclyde Business School.

Dost, Florian and Phieler, Ulrike and Haenlein, Michael (2018) Integrating Seeded Marketing Campaigns into the Marketing Plan. In: 47th EMAC Annual Conference, 2018-05-29 - 2018-06-01, Strathclyde Business School.