Integrating Seeded Marketing Campaigns into the Marketing Plan

Dost, Florian and Phieler, Ulrike and Haenlein, Michael (2018) Integrating Seeded Marketing Campaigns into the Marketing Plan. In: 47th EMAC Annual Conference, 2018-05-292018-06-01, Strathclyde Business School.

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Item Type: Contribution to Conference (Paper)
Journal or Publication Title: 47th EMAC Annual Conference
Departments: Lancaster University Management School > Management Science
ID Code: 126704
Deposited By: ep_importer_pure
Deposited On: 14 Aug 2018 10:28
Refereed?: Yes
Published?: Published
Last Modified: 13 Dec 2019 00:40
URI: https://eprints.lancs.ac.uk/id/eprint/126704

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