Items where Author is "Pardo, C"

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Number of items: 2.

Journal Article

Henneberg, S and Pardo, C and Mouzas, S and Naudé, P (2009) Value dimensions and relationship postures in dyadic 'key relationship programmes'. Journal of Marketing Management, 25 (5-6). pp. 535-550. ISSN 0267-257X

Pardo, C and Henneberg, S and Mouzas, S and Naudé, P (2006) Unpicking the meaning of value of key account management. European Journal of Marketing, 40 (11/12). pp. 1360-1374. ISSN 0309-0566

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