Unpicking the meaning of value of key account management

Pardo, C and Henneberg, S and Mouzas, S and Naudé, P (2006) Unpicking the meaning of value of key account management. European Journal of Marketing, 40 (11/12). pp. 1360-1374. ISSN 0309-0566

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Item Type:
Journal Article
Journal or Publication Title:
European Journal of Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44607
Deposited By:
Deposited On:
11 Jul 2011 18:18
Refereed?:
Yes
Published?:
Published
Last Modified:
11 Mar 2020 03:07