Items where Author is "Nian, Shuntao"
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Contribution in Book/Report/Proceedings
Nian, Shuntao and Liu, Chih-Ling and Piacentini, Maria (2024) A Dynamic View of Consumer Transitions : A Review and Research Agenda. In: Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium : Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Academy of Marketing, GBR. ISBN 9781399990608