Nian, Shuntao and Liu, Chih-Ling and Piacentini, Maria (2024) A Dynamic View of Consumer Transitions : A Review and Research Agenda. In: Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium : Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Academy of Marketing, GBR. ISBN 9781399990608
Full text not available from this repository.Abstract
Earlier consumer research reveals that consumption facilitates consumer transition, conceptualising it as a stage that bridges the “before” and “after” states. Drawing on recent studies, we highlight the dynamic nature of consumer transitions. Inspired by postmodern and practice theories, we unpack how and why consumer transitions may be fragmented and involve constant disruptions. This conceptual work seeks to review our understanding of consumer transitions and open new research avenues