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Items where Author is "Mwangi, Virginia"

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Journal Article

Mwangi, Virginia and Cocker, Hayley and Piacentini, Maria (2024) Stakeholder perspectives on fairness in the marketplace : Empirical evidence from the Kenyan alcohol market. Marketing Theory, 24 (4). pp. 643-662. ISSN 1470-5931

Thesis

Mwangi, Virginia and Cocker, Hayley and Piacentini, Maria (2020) Social representations of marketplace immorality : The case of the Kenyan illicit alcohol market. PhD thesis, Lancaster University.

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