Items where Author is "Motyka, Scott"

Motyka, Scott and Grewal, Dhruv and Puccinelli, Nancy L. and Roggeveen, Anne L. and Avnet, Tamar and Daryanto, Anto and de Ruyter, Ko and Wetzels, Martin (2014) Regulatory fit : a meta analytic synthesis. Journal of Consumer Psychology, 24 (3). pp. 394-410. ISSN 1057-7408

Grewal, Dhruv and Motyka, Scott and Puccinelli, Nancy M. and Roggeveen, Anne L. and Daryanto, Anto and de Ruyter, Ko and Wetzels, Martin (2011) Understanding how to achieve competitive advantage through regulatory fit : a meta-analysis. Marketing Science Institute Research Report. pp. 10-117.