Items where Author is "Mockaitis, Audra I."
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Up a levelJournal Article
Leonard, Karen Moustafa and Van Scotter, James R. and Pakdil, Fatma and Chamseddine, Nadine Jbeily and Esatoglu, Ezel and Gumus, Murat and Koyuncu, Mustafa and Wu, Ling Ling and Mockaitis, Audra I. and Salciuviene, Laura and Oktem, M. Kemal and Surkiene, Gene and Tsai, Fu-Sheng (2011) Examining media effectiveness across cultures and national borders : A review and multilevel framework. International Journal of Cross Cultural Management, 11 (1). pp. 83-103. ISSN 1470-5958
Contribution in Book/Report/Proceedings
Salciuviene, Laura and Mockaitis, Audra I. and De Mattos, C. and Ghauri, P. (2006) Brand image perception and consumer values : a cross-cultural comparison. In: Proceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness" :. UNSPECIFIED, CHE.
Mockaitis, Audra I. and Salciuviene, Laura (2005) The relationship between Lithuanian consumer ethnocentrism and country of origin perceptions. In: Proceedings of the 31st EIBA annual conference "Landscapes and mindscapes in a globalized world" :. UNSPECIFIED, NOR.
Salciuviene, Laura and Mockaitis, Audra I. and Virvilaite, R. (2004) Lithuanian Consumer Values and Brand Image. In: The 7th Irish Academy of Management Annual Conference on Business Studies “Understanding, Shaping and Managing Change“, University of Dublin, Trinity College, Ireland, September, Conference Proceedings CD-ROM :. UNSPECIFIED.
Contribution to Conference
Moustafa Leonard, K. and Van Scotter, J.R. and Pakdil, F. and Chamseddine, N.J. and Mockaitis, Audra I. and Salciuviene, Laura and Tsai, F.S. and Esatoglu, E. and Koyuncu, M. (2006) Cultural Variations and Perceptions of Media Effectiveness. In: The OCIS Division (Paper Development Workshop) of the Academy of Management 2006 Annual Meeting, 2006-08-11 - 2006-08-16.
Mockaitis, Audra I. and Salciuviene, Laura (2004) A Cross-Cultural Study of Leadership Attitudes in Three Baltic Sea Region Countries. In: IACCM Conference, 2004-05-21 - 2004-05-22.