Cultural Variations and Perceptions of Media Effectiveness

Moustafa Leonard, K. and Van Scotter, J.R. and Pakdil, F. and Chamseddine, N.J. and Mockaitis, Audra I. and Salciuviene, Laura and Tsai, F.S. and Esatoglu, E. and Koyuncu, M. (2006) Cultural Variations and Perceptions of Media Effectiveness. In: The OCIS Division (Paper Development Workshop) of the Academy of Management 2006 Annual Meeting, 2006-08-112006-08-16.

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Item Type: Contribution to Conference (Paper)
Journal or Publication Title: The OCIS Division (Paper Development Workshop) of the Academy of Management 2006 Annual Meeting
Departments: Lancaster University Management School > Marketing
ID Code: 61916
Deposited By: ep_importer_pure
Deposited On: 19 Mar 2013 13:38
Refereed?: No
Published?: Published
Last Modified: 16 Dec 2019 00:23
URI: https://eprints.lancs.ac.uk/id/eprint/61916

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