Cultural Variations and Perceptions of Media Effectiveness

Moustafa Leonard, K. and Van Scotter, J.R. and Pakdil, F. and Chamseddine, N.J. and Mockaitis, Audra I. and Salciuviene, Laura and Tsai, F.S. and Esatoglu, E. and Koyuncu, M. (2006) Cultural Variations and Perceptions of Media Effectiveness. In: The OCIS Division (Paper Development Workshop) of the Academy of Management 2006 Annual Meeting, 2006-08-11 - 2006-08-16.

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Item Type:

Contribution to Conference (Paper)

Journal or Publication Title:

The OCIS Division (Paper Development Workshop) of the Academy of Management 2006 Annual Meeting

Departments:

Lancaster University Management School > Marketing

ID Code:

61916

Deposited By:

ep_importer_pure

Deposited On: