Items where Author is "Mitchell, V W"

Mitchell, V W and Chung, S L and Hogg, M K (1998) Consumer behaviour and non-conventional healthcare choice. In: Advances in Consumer Research XXV, Association for Consumer Research, Provo, Utah - 1998 :. unknown, N/A, p. 79.

Mitchell, V W and Hogg, M K (1998) Perceived risk - issues of definition and measurement for consumer research. In: Advances in Consumer Research XXV, Association for Consumer Research, Provo, Utah - 1998 :. unknown, N/A, p. 79.