Perceived risk - issues of definition and measurement for consumer research

Mitchell, V W and Hogg, M K (1998) Perceived risk - issues of definition and measurement for consumer research. In: Advances in Consumer Research XXV, Association for Consumer Research, Provo, Utah - 1998. unknown, N/A, p. 79.

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46290
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Deposited On:
11 Jul 2011 19:59
Refereed?:
Yes
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Published
Last Modified:
11 Mar 2020 00:33