Items where Author is "McDermott, L"

Contribution in Book/Report/Proceedings

McDermott, L and Piacentini, M G (2002) Symbolic consumption in young children's consumption behaviour. In: European Marketing Academy Conference (Braga, Portugal ) - 2002 :. unknown, N/A.

Piacentini, M G and McDermott, L (2002) Symbolic interactionism in the consumption activities of pre-adolescent children. In: Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002 :. unknown, N/A.

Hibbert, S A and McDermott, L and Piacentini, M G and Scott, G and O'Donohue, S (2002) The interpretation of financial services advertising and positioning by low income consumers. In: Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002 :. unknown, N/A.