Items where Author is "Lee, K"

Journal Article

Miller, C H and Reardon, J and Salciuviene, L and Auruskeviciene, V and Lee, K and Miller, K (2009) Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation. Journal of Business and Economics Research, 7 (12). pp. 65-72. ISSN 2157-8893

Salciuviene, L and Auruskeviciene, V and Lee, K (2009) The effect of personal values on customer loyalty. Transformations in Business and Economics, 8 (1). pp. 121-136.

Coulson, G and Blair, Gordon and Hutchison, D and Joolia, A A and Lee, K and Ueyama, J and Gomes, A and Ye, Y M (2003) NETKIT: A software component-based approach to programmable networking. Computer Communication Review, 33 (5). pp. 55-65. ISSN 0146-4833

Contribution in Book/Report/Proceedings

Lee, K and Salciuviene, L and Miller, K (2008) Effect of internet users' information processing strategy on corporate website design and brand attitude. In: CRAWS 6 Conference (Manchester) - 2008 :. unknown, N/A.

Salciuviene, L and Lee, K and Miller, K (2008) Need for cognition effect on information processing strategies of internet users. In: IACM Conference (Sweden) - 2008 :. unknown, N/A.

Salciuviene, L and Lee, K and Miller, K (2008) The effects of customized banner ad on the formation of brand and ad attitudes. In: European Marketing Academy (EMAC) (Brighton) - 2008 :. unknown, N/A.

Lee, K and Salciuviene, L and Miller, K (2007) Understanding the behavioural aspect of internet uders to customize internet banner ad. In: The American Marketing Association Summer Marketing Educators Annual Conference (Washington DC) - 2007 :. unknown, N/A.

Salciuviene, L and Lee, K and Yu, C (2007) The impact of brand image dimensions on brand preference. In: The International Conference Economics and Management (Kaunas) - 2007 :. unknown, N/A.

Lee, K and Coulson, G and Blair, Gordon and Joolia, A and Ueyama, J (2004) Towards a generic programming model for network processors. In: 12th IEEE International Conference on Networks, 2004 (ICON 2004) Vols. 1 & 2 , Proceedings :. IEEE, Singapore, pp. 504-510. ISBN 0-7803-8783-X

Ueyama, J and Schmid, S and Coulson, G and Blair, Gordon and Gomes, Antonio and Joolia, A and Lee, K (2004) A re-configurable component model for programmable nodes. In: 24th International Conference on Distributed Computing Systems Workshops, Proceedings :. IEEE COMPUTER SOC, Tokyo, pp. 375-380. ISBN 0-7695-2087-1

Ueyama, J and Coulson, G and Blair, Gordon and Schmid, S and Gomes, A T and Joolia, A and Lee, K (2003) A globally-applied component model for programmable networking. In: Active Networks :. Lecture Notes in Computer Science . Springer Verlag, Kyoto, pp. 202-214. ISBN 3-540-21250-7