Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation

Miller, C H and Reardon, J and Salciuviene, L and Auruskeviciene, V and Lee, K and Miller, K (2009) Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation. Journal of Business and Economics Research, 7 (12). pp. 65-72. ISSN 2157-8893

Full text not available from this repository.
Item Type: Journal Article
Journal or Publication Title: Journal of Business and Economics Research
Departments: Lancaster University Management School > Marketing
ID Code: 45743
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:37
Refereed?: Yes
Published?: Published
Last Modified: 07 Jan 2020 03:27
URI: https://eprints.lancs.ac.uk/id/eprint/45743

Actions (login required)

View Item View Item