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Items where Author is "Kartika, Gilang"

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Number of items: 2.

Journal Article

Daryanto, Ahmad and Alexander, Nicholas and Kartika, Gilang (2022) The anthropomorphic brand logo and its effect on perceived functional performance. Journal of Brand Management, 29 (3). pp. 287-300. ISSN 1479-1803

Thesis

Kartika, Gilang and Alexander, Nicholas and Daryanto, Ahmad (2025) Advancing brand anthropomorphism : clarifying the concept, exploring logo anthropomorphism and understanding cultural influence. PhD thesis, Lancaster University.

This list was generated on Fri Sep 26 05:59:22 2025 UTC.