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Items where Author is "Kartika, Gilang"

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Kartika, Gilang and Alexander, Nicholas and Daryanto, Ahmad (2025) Advancing brand anthropomorphism : clarifying the concept, exploring logo anthropomorphism and understanding cultural influence. PhD thesis, Lancaster University.

Daryanto, Ahmad and Alexander, Nicholas and Kartika, Gilang (2022) The anthropomorphic brand logo and its effect on perceived functional performance. Journal of Brand Management, 29 (3). pp. 287-300. ISSN 1479-1803

This list was generated on Sat Sep 27 06:00:20 2025 UTC.