Items where Author is "Haenlein, Michael"

Journal Article

Dost, Florian and Phieler, Ulrike and Haenlein, Michael and Libai, Barak (2019) Seeding as Part of the Marketing Mix : Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods. Journal of Marketing, 83 (2). pp. 62-81. ISSN 0022-2429

Contribution to Conference

Dost, Florian and Phieler, Ulrike and Haenlein, Michael (2018) Integrating Seeded Marketing Campaigns into the Marketing Plan. In: 47th EMAC Annual Conference, 2018-05-29 - 2018-06-01, Strathclyde Business School.