Items where Author is "Gilchrist, A"

Contribution in Book/Report/Proceedings

Lenney, P and Easton, G and Gilchrist, A (2007) The role of commitments in B2B relationships. In: 23rd IMP-Conference (Manchester) - 2007 :. unknown, N/A.

Lenney, P and Easton, G and Gilchrist, A (2004) A participatory action research study of key account management changes. In: 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004 :. unknown, N/A.

Monograph

Lenney, P and Easton, G and Gilchrist, A (2006) A participatory action research study of key account management changes. Working Paper. The Department of Marketing, Lancaster University.