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Items where Author is "Ghauri, Pervez"

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Number of items: 3.

Journal Article

Khan, Huda and Khan, Hina and Abosag, Ibrahim and Ghauri, Pervez (2023) Examining the efficacy of non-market and market driving activities of B2B international firms. Industrial Marketing Management, 111. pp. 97-108. ISSN 0019-8501

Salciuviene, Laura and Ghauri, Pervez and Streder, Ruth Salomea and De Mattos, Claudio (2010) Do brand names in a foreign language lead to different brand perceptions? Journal of Marketing Management, 26 (11-12). pp. 1037-1056. ISSN 0267-257X

Contribution to Conference

Khan, Hina and Khan, Huda and Ghauri, Pervez (2025) Women Leaders in Social Enterprise : An Upper Echelons Perspectives on Driving Health and Social Welfare Initiatives. In: 2025 Global Marketing Conference, 2025-07-24 - 2025-07-27, Grand Hyatt Hong Kong.

This list was generated on Wed Dec 17 07:03:31 2025 UTC.