Items where Author is "Ghauri, Pervez"

Khan, Huda and Khan, Hina and Abosag, Ibrahim and Ghauri, Pervez (2023) Examining the efficacy of non-market and market driving activities of B2B international firms. Industrial Marketing Management, 111. pp. 97-108. ISSN 0019-8501

Salciuviene, Laura and Ghauri, Pervez and Streder, Ruth Salomea and De Mattos, Claudio (2010) Do brand names in a foreign language lead to different brand perceptions? Journal of Marketing Management, 26 (11-12). pp. 1037-1056. ISSN 0267-257X