Items where Author is "Geiger, Ingmar"

Journal Article

Frese, Tobias and Geiger, Ingmar and Dost, Florian (2020) An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms. Small Business Economics, 54. pp. 641-664. ISSN 0921-898X

Dost, Florian and Geiger, Ingmar (2017) Value-based pricing in competitive situations with the help of multi-product price response maps. Journal of Business Research, 76. pp. 219-236. ISSN 0148-2963

Geiger, Ingmar and Dost, Florian and Schönhoff, Alejandro and Kleinaltenkamp, Michael (2015) Which types of multi-stage marketing increase direct customers' willingness-to-pay? : Evidence from a scenario-based experiment in a B2B setting. Industrial Marketing Management, 47. pp. 175-189. ISSN 0019-8501