Items where Author is "Geiger, Ingmar"

Frese, Tobias and Geiger, Ingmar and Dost, Florian (2020) An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms. Small Business Economics, 54. pp. 641-664. ISSN 0921-898X

Dost, Florian and Geiger, Ingmar (2017) Value-based pricing in competitive situations with the help of multi-product price response maps. Journal of Business Research, 76. pp. 219-236. ISSN 0148-2963

Geiger, Ingmar and Dost, Florian and Schönhoff, Alejandro and Kleinaltenkamp, Michael (2015) Which types of multi-stage marketing increase direct customers' willingness-to-pay? : Evidence from a scenario-based experiment in a B2B setting. Industrial Marketing Management, 47. pp. 175-189. ISSN 0019-8501