Items where Author is "Freund, J"

Journal Article

Prothero, A and Dobscha, S and Freund, J and Kilbourne, W E and Luchs, M and Ozanne, L and Thogersen, J (2011) Sustainable consumption : opportunities for consumer research and public policy. Journal of Public Policy and Marketing, 30 (1). pp. 31-38. ISSN 1547-7207

Contribution in Book/Report/Proceedings

Freund, J (2009) How research into consumer brand attitudes led to the creation of the O2 brand. In: Consumer Behaviour: A European Perspective. Pearson Higher Education, London and New York, pp. 361-366. ISBN 9780273717263