How research into consumer brand attitudes led to the creation of the O2 brand

Freund, J (2009) How research into consumer brand attitudes led to the creation of the O2 brand. In: Consumer Behaviour: A European Perspective. Pearson Higher Education, London and New York, pp. 361-366. ISBN 9780273717263

Full text not available from this repository.
Item Type: Contribution in Book/Report/Proceedings
Departments: Lancaster University Management School > Marketing
ID Code: 47409
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:16
Refereed?: No
Published?: Published
Last Modified: 10 Jun 2019 19:57
URI: https://eprints.lancs.ac.uk/id/eprint/47409

Actions (login required)

View Item View Item