How research into consumer brand attitudes led to the creation of the O2 brand

Freund, J (2009) How research into consumer brand attitudes led to the creation of the O2 brand. In: Consumer Behaviour: A European Perspective. Pearson Higher Education, London and New York, pp. 361-366. ISBN 9780273717263

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Contribution in Book/Report/Proceedings
ID Code:
47409
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Deposited On:
11 Jul 2011 20:16
Refereed?:
No
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Published
Last Modified:
10 Jun 2019 19:57