Items where Author is "Fragou, A"
Group by: Item Type | No Grouping
Jump to: Journal Article
Number of items: 1.
Journal Article
Hogg, M K and Fragou, A (2003) Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising. Journal of Marketing Management, 19 (7-8). pp. 749-780. ISSN 0267-257X