Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising

Hogg, M K and Fragou, A (2003) Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising. Journal of Marketing Management, 19 (7-8). pp. 749-780. ISSN 0267-257X

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43920
Deposited By:
Deposited On:
11 Jul 2011 18:07
Refereed?:
Yes
Published?:
Published
Last Modified:
25 May 2020 00:27