Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising

Hogg, M K and Fragou, A (2003) Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising. Journal of Marketing Management, 19 (7-8). pp. 749-780. ISSN 0267-257X

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Item Type:

Journal Article

Journal or Publication Title:

Journal of Marketing Management

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1408

Subjects:

?? strategy and managementmarketingdiscipline-based research ??

Departments:

Lancaster University Management School > Marketing

ID Code:

43920

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:07

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 11:51

URI:

https://eprints.lancs.ac.uk/id/eprint/43920