Items where Author is "Chakrabarti, Ronika"

Journal Article

Chakrabarti, Ronika (2021) Why art matters : Artistic consumer-entrepreneurship in subsistence marketplaces. Journal of Consumer Affairs, 55 (1). pp. 134-150. ISSN 0022-0078

Agarwal, Nivedita and Chakrabarti, Ronika and Prabhu, Jaideep and Brem, Alexander (2020) Managing dilemmas of resource mobilization through Jugaad : A multi-method study of social enterprises in Indian healthcare. Strategic Entrepreneurship Journal, 14 (3). pp. 419-443. ISSN 1932-4391

Chakrabarti, Ronika and Henneberg, Stephen and S.Ivens, Björn (2020) Open sustainability : Conceptualization and considerations. Industrial Marketing Management, 89. pp. 528-534. ISSN 0019-8501

Fernandes, Josi and Mason, Katherine Jane and Chakrabarti, Ronika (2019) Managing to make market agencements : the temporally bound elements of stigma in favelas. Journal of Business Research, 95. pp. 128-142. ISSN 0148-2963

Agarwal, Nivedita and Chakrabarti, Ronika and Brem, Alexander and Bocken, Nancy (2018) Market driving at Bottom of the Pyramid (BoP) : An analysis of social enterprises from the healthcare sector. Journal of Business Research, 86. pp. 234-244. ISSN 0148-2963

Mason, Katherine Jane and Chakrabarti, Ronika and Singh, Ramendra (2017) Markets and marketing at the bottom of the pyramid. Marketing Theory, 17 (3). pp. 261-270. ISSN 1470-5931

Shaikh, Shayan and Malik, Aneela and Akram, Shakaib and Chakrabarti, Ronika (2017) Do luxury brands successfully entice consumers? : the role of bandwagon effects. International Marketing Review, 34 (4). pp. 498-513. ISSN 0265-1335

Mason, Katherine Jane and Chakrabarti, Ronika (2017) The role of proximity in business model design : making business models work for those at the bottom of the pyramid. Industrial Marketing Management, 61. pp. 67-80. ISSN 0019-8501

Chakrabarti, Ronika and Mason, Katherine Jane (2015) Can the pragmatist logic of inquiry inform consumer led market design. Advances in Consumer Research, 43. pp. 212-217. ISSN 0915-5524

Vanharanta, Markus and Chakrabarti, Ronika and Wong, Phoebe (2014) Institutional life of intuitive insights : legitimacy of virtuoso intuitive marketing management. Industrial Marketing Management, 43 (5). 760–768. ISSN 0019-8501

Chakrabarti, Ronika and Barnes, Bradley and Berthon, Pierre and Pitt, Leyland and Monkhouse, Lien (2014) Goal orientation effects on behavior and performance : evidence from international sales agents in the Middle East. The International Journal of Human Resource Management, 25 (2). pp. 317-340. ISSN 0958-5192

Ostendorf, Jan Wilhelm and Mouzas, Stefanos and Chakrabarti, Ronika (2014) Innovation in business networks the role of leveraging resources. Industrial Marketing Management, 43. pp. 504-511. ISSN 0019-8501

Mason, Katy and Chakrabarti, Ronika and Singh, Ramendra (2013) What are bottom of the pyramid markets and why do they matter? Marketing Theory, 13 (3). pp. 401-404. ISSN 1470-5931

Chakrabarti, Ronika and Ramos, Carla and Henneberg, Stephan (2013) Network dynamics in the UK pharmaceutical network : a network-as-practice perspective. Industrial Marketing Management, 42 (3). pp. 356-371. ISSN 0019-8501

Daryanto, Anto and Khan, Hina and Matlay, Harry and Chakrabarti, Ronika (2013) Adoption of country-specific business websites : the case of UK small businesses entering the Chinese market. Journal of Small Business and Enterprise Development, 20 (3). pp. 650-660. ISSN 1462-6004

Pehlivan, Ekin and Berthon, Pierre R. and Pitt, Leyland F. and Chakrabarti, Ronika (2013) When outsourcing fragments : customer creativity and Technological Transmutations. Production Planning and Control, 24 (4-5). pp. 284-293. ISSN 0953-7287

Chakrabarti, Ronika and Berthon, Pierre (2012) Gift giving and social emotions: experience as content. Journal of Public Affairs, 12 (2). pp. 154-161. ISSN 1479-1854

Steyn, P and Pitt, L and Chakrabarti, Ronika (2011) Financial services ads and viewer response profiles: Psychometric properties of a shortened scale. Journal of Financial Services Marketing, 16. pp. 210-219. ISSN 1363-0539

Contribution in Book/Report/Proceedings

Chakrabarti, Ronika and Mason, Katy (2014) Designing better markets for people at the BoP. In: Concerned markets : economic ordering for multiple values. Edward Elgar, Cheltenham. ISBN 9781782549734

Chakrabarti, Ronika and Mason, Katy (2014) Designing better markets for people at the bottom of the pyramid : Bottom-up market design. In: Concerned Markets : Economic Ordering for Multiple Values. Edward Elgar Publishing Ltd., Cheltenham, pp. 153-177. ISBN 9781782549734

Chakrabarti, Ronika and Vanharanta, Markus (2010) The influence of intuitive expertise in transforming music industry relationships. In: Industrial Marketing and Purchasing Group (IMP) (Budapest) - 2010 :. unknown, N/A.

Contribution to Conference

Chakrabarti, Ronika and Finch, John and Kjellberg, Hans and Lenborg, Clarity and Pollock, Neil (2016) From market devices to market infrastructures. In: Interdisciplinary Market Studies Workshop, 2016-06-08 - 2016-06-10, St. Andrews University.

Chakrabarti, Ronika and Mason, Katherine Jane (2016) Myth, ideas and empowerment : exploring how market actors constitute, perform and dismantle the ‘Durga Puja'. In: 11th Organization Studies Summer Workshop in Mykonos on Spirituality, Symbolism, and Storytelling, 2016-05-19.

Chakrabarti, Ronika and Gau, Roland and Portillo, R. (2016) The communication of goals by microfinance institutions. In: Subsistence Markets Conference, 2016-06-17.

Chakrabarti, Ronika (2015) Understanding how mega food parks are agencing bottom-up approaches to food policy through fairer transvection systems for the bottom of the pyramid producer-consumer. In: Journal of Public Policy and Marketing Conference, 2015-06-04.

Chakrabarti, Ronika and Mason, Katy (2014) Market empowerment - for six days only : an exploration of the empowerment of market actors to constitute, perform and dismantle. In: 3rd Interdisciplinary Market Studies Workshop, 2014-06-05 - 2014-06-06.

Chakrabarti, Ronika and Araujo, Luis (2014) How representation and interventions frame public policy dialogues in subsistence markets. In: Su, 2014-06-13.

Chakrabarti, Ronika and Mason, Katherine Jane (2013) Market making at the bottom-of-the-pyramid. In: Macromarketing Conférence, 2013-06-17.

Chakrabarti, Ronika and Ramos, Carla and Henneberg, Stephan (2013) A process analysis of interactions and actors’ roles in unstable business networks. In: Academy of Marketing Science 16th Biennial World Marketing Congress, Melbourne, 2013-08-07.

Chakrabarti, Ronika and Mason, Katy (2012) Enabling Practices : Making Markets ‘Worth the Effort’ at the Bottom-of-the-Pyramid. In: 2nd EIASM Workshop on Market Studies, 2012-06-07.

Chakrabarti, Ronika and Ramos, Carla and Henneberg, Stephan (2012) Changes dynamics in the UK pharmaceutical network. In: , ISBM Academic Conference 2012: Advances in B-to-B Marketing, The University of Chicago, Booth School of Business., 2012-08-09 - 2012-08-12.

Ostendorf, Jan Wilhelm and Mouzas, Stefanos and Chakrabarti, Ronika (2012) Innovating in business networks : the role of retailer brand development. In: Industrial Marketing and Purchasing Group (IMP), 2012-09-13.

Chakrabarti, Ronika and Ramos, Carla and Henneberg, Stephan (2012) A networks-as-practice approach to dynamic changes in the UK pharmaceutical network. In: Industrial Marketing and Purchasing Group (IMP), 2012-09-13.

Chakrabarti, Ronika (2011) Distinguishing the Discerning Man: The Case of Dunhill. In: AMS World Marketing Conference, 2011-07-19 - 2011-07-23.

Ostendorf, Jan Wilhelm and Mouzas, Stefanos and Chakrabarti, Ronika (2011) Captive in Business Networks. In: Industrial Marketing and Purchasing Group (IMP), 2011-08-31 - 2011-09-03.

Chakrabarti, Ronika (2011) Understanding why the food and agribusiness (F&A) sector is saying 'Yes' to development and knowledge banking services in India? In: Lancaster India Centre and GD Goenka World Institute Conference, 2011-04-18 - 2011-04-19.

Vanharanta, Markus and Chakrabarti, Ronika and Wong, Phoebe (2010) The influence of intuitive expertise in transforming music industry relationships. In: Industrial marketing & Purchasing conference, 2010-09-02 - 2010-09-05.

Thesis

Supamontri, Kittipoom and Daryanto, Ahmad and Chakrabarti, Ronika (2022) Insights into the effectuation entrepreneurial approach of small artisan entrepreneurs in Thailand. PhD thesis, Lancaster University.