Market making at the bottom-of-the-pyramid

Chakrabarti, Ronika and Mason, Katherine Jane (2013) Market making at the bottom-of-the-pyramid. In: Macromarketing Conférence, 2013-06-17.

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Item Type: Contribution to Conference (Paper)
Journal or Publication Title: Macromarketing Conférence
Departments: Lancaster University Management School > Marketing
ID Code: 82905
Deposited By: ep_importer_pure
Deposited On: 15 Nov 2016 14:56
Refereed?: Yes
Published?: Published
Last Modified: 12 Feb 2020 00:49
URI: https://eprints.lancs.ac.uk/id/eprint/82905

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