Items where Author is "Bruce, M"

Journal Article

Hogg, M K and Bruce, M and Hough, K (1999) Female images in advertising: the implications of social comparison for marketing. International Journal of Advertising, 18 (4). pp. 445-473. ISSN 0265-0487

Allsop, D and Ikeda, S and Bruce, M and Glenner, G G (1988) Cerebrovascular amyloid in scrapie-affected sheep reacts with antibodies to prion protein. Neuroscience Letters, 92 (2). pp. 234-239. ISSN 0304-3940

Contribution in Book/Report/Proceedings

Hill, A J and Bruce, M and Hogg, M K (1999) Brand recognition and young consumers. In: Advances in Consumer Research XXVI, Association for Consumer Research, Provo, Utah - 1999 :. unknown, N/A, pp. 671-674.

Book/Report/Proceedings

Hines, T and Bruce, M (2001) Fashion Marketing:Contemporary Issues (1st Edition). Butterworth-Heinemann, Oxford. ISBN 0750652438