Female images in advertising: the implications of social comparison for marketing

Hogg, M K and Bruce, M and Hough, K (1999) Female images in advertising: the implications of social comparison for marketing. International Journal of Advertising, 18 (4). pp. 445-473. ISSN 0265-0487

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

International Journal of Advertising

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/3300/3315

Subjects:

?? communicationmarketingdiscipline-based research ??

Departments:

Lancaster University Management School > Marketing

ID Code:

43922

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:07

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 11:51

URI:

https://eprints.lancs.ac.uk/id/eprint/43922