Items where Author is "Birtwistle, G"
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Number of items: 3.
Birtwistle, G and Freathy, P and Clarke, I M (1999) Customer decision making in fashion retailing: a segmentation analysis. International Journal of Retail and Distribution Management, 26 (4). pp. 147-154. ISSN 0959-0552
Birtwistle, G and Freathy, P and Clarke, I M (1999) Customer segmentation in fashion retailing: a conjoint analysis. Journal of Fashion Marketing and Management, 3. pp. 245-354. ISSN 1361-2026
Birtwistle, G and Feathy, P and Clarke, I M (1999) Store image in the UK fashion sector: consumer versus retailer perceptions. Journal of Economic Behavior and Organization, 9 (1). pp. 1-16. ISSN 0167-2681