Customer segmentation in fashion retailing: a conjoint analysis

Birtwistle, G and Freathy, P and Clarke, I M (1999) Customer segmentation in fashion retailing: a conjoint analysis. Journal of Fashion Marketing and Management, 3. pp. 245-354. ISSN 1361-2026

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Fashion Marketing and Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43459
Deposited By:
Deposited On:
11 Jul 2011 17:59
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 07:22