Items where Author is "Barnes, S J"

Barnes, S J and Pressey, A D (2009) Altered 'reality': the changing perception of needs in real and virtual worlds. In: European Marketing Academy Conference (Nantes) - 2009 :. unknown, N/A.

Pressey, A D and Barnes, S J (2009) Who needs cyberspace? An analysis of Maslow's needs in the virtual world of Second Life. In: American Marketing Association Summer Educators Conference (Chicago) - 2009 :. unknown, N/A.

Barnes, S J and Pressey, A D (2008) An examination of market maven behaviour across real-life, web and virtual world marketing channels: in search of the 'meta maven'? In: EURAM Conference (Slovenia) - 2008 :. unknown, N/A.

Barnes, S J and Pressey, A D (2008) The virtual maven: a study of market maven behavior in physical, web and virtual world channels. In: American Marketing Association Summer Educators Conference (San Diego) - 2008 :. unknown, N/A.