An examination of market maven behaviour across real-life, web and virtual world marketing channels: in search of the 'meta maven'?

Barnes, S J and Pressey, A D (2008) An examination of market maven behaviour across real-life, web and virtual world marketing channels: in search of the 'meta maven'? In: EURAM Conference (Slovenia) - 2008. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47070
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Deposited On:
11 Jul 2011 20:11
Refereed?:
Yes
Published?:
Published
Last Modified:
15 May 2020 00:23